Esbjerg 006 – Premier Is
The ice cream company, Premier Is (originally named “Premiere Is”) was founded in Esbjerg in 1927 and was for many years a proud Esbjerg-brand.
However times change and time changes companies.
Premier Is was sold off to first Nestlé and, in 2009, the company was bought by “Mejerigaarden”, the owners of the “Polar Is” brand.
With regards to the city of Esbjerg, the biggest change came, when Mejerigaarden merged the two brands; Premier Is and Polar Is under the Premier Is name, and moved the production to Thisted.
So this leaves just the faded memories of Premier Is in Esbjerg, as evidenced on this photo.
The building is located at the T-intersection of Havdigevej and Fiskebrogade in 6700 Esbjerg